https://www.amchoo.com/story daily 0.75 2024-09-09 https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1725875645830-18Z2PREKJAFJT4ALJB4B/unsplash-image-eWsJxnQlE5I.jpg Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.amchoo.com/homepage daily 1.0 2025-09-08 https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/9a414c57-5936-41cc-a073-3ed3963460ed/IMG_3554.JPG https://www.amchoo.com/work daily 0.75 2025-10-01 https://www.amchoo.com/work/koterie monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1633803692105-YZPQ0NIAS2VN97222WHL/burlux01.png Work - BurdaLuxury: Designing an E-Commerce Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1631035523813-PH0GFS5NPB57H6BPD0G6/Competitor+Analysis.png Work - BurdaLuxury: Designing an E-Commerce Site https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1631069762836-ZT58CFXG8XL6ZG9R6UZE/Screenshot+2021-09-08+at+10.55.07+AM.png Work - BurdaLuxury: Designing an E-Commerce Site - Desk Research Across more than 20 consumer trend reports, we uncovered ideas around these four themes to get a better understanding of users’ online shopping preferences. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1631091707380-CCQ9NLZ4LPB9DCAX39BY/Screenshot+2021-09-08+at+12.36.52+PM.png Work - BurdaLuxury: Designing an E-Commerce Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1631086946025-N2IBFQWJNWO2VWV1487L/Screenshot+2021-09-08+at+3.40.47+PM.png Work - BurdaLuxury: Designing an E-Commerce Site https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1631087565040-AR6HDDH3XHIJFLNMN0ES/tzyN6GVa1hP9wiFx.png Work - BurdaLuxury: Designing an E-Commerce Site https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1631080191616-QI4J6JKJ3SWTVLRAZVDH/Screenshot+2021-09-08+at+1.49.43+PM.png Work - BurdaLuxury: Designing an E-Commerce Site https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1633804357607-I6I9KJWPJ23QCGTFE18D/johnny.png Work - BurdaLuxury: Designing an E-Commerce Site https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/62883ac5-9c9a-4e4b-bafb-d33976a803fd/landingpage01.jpg Work - BurdaLuxury: Designing an E-Commerce Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/8fbb80f0-4ab8-40e0-9d18-51c97bcce97f/2222.jpg Work - BurdaLuxury: Designing an E-Commerce Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/b771b8bc-6dd9-48be-bca7-bf67d746fab3/3333.jpg Work - BurdaLuxury: Designing an E-Commerce Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1631256450095-ZU7AUUAKPO3S4FZT5A4K/final1.png Work - BurdaLuxury: Designing an E-Commerce Site https://www.amchoo.com/work/instashelf monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1633804503430-0U99SSKTR7RWXYCNKLZ8/instashelfnew02.png Work - Instashelf: Increasing Onboarding Success Rates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1632456548406-N2SFY9UXW0PQ1BIJ6V5C/MW_userflow.png Work - Instashelf: Increasing Onboarding Success Rates https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1632900075834-AAVLAU4PY99R2269XT7N/picture4.png Work - Instashelf: Increasing Onboarding Success Rates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1632730533189-G1QVVOKQ76NCHUOKDLMP/MW_onboarding.png Work - Instashelf: Increasing Onboarding Success Rates - Desk Research Across more than 20 consumer trend reports, we uncovered ideas around these four themes to get a better understanding of users’ online shopping preferences. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1632899825213-JWIYPI2CJ9X819VQMB4B/picture3.png Work - Instashelf: Increasing Onboarding Success Rates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1632895582866-YK55W6J0T803E759WWQZ/Picture+1.png Work - Instashelf: Increasing Onboarding Success Rates - We gathered users’ feedback and collaboratively analysed them through affinity mapping. For Task 1: Onboarding 3 out of 4 users preferred Option 2, the Nickel Tour 2 users cited that the option has a step-by-step flow that was easier to understand as compared to Option 1, the gamified version. For Task 2: Submitting a Shelf Audit We observed that most users were not able to successfully complete the task or faced various roadblocks that frustrated them There were multiple usability issues. For example, users felt that upon the final page of the audit, they have completed and submitted the entire audit process based on the visual cues on the page. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1632638493645-S1USG5LCNTIJYK7ZHO0Y/MW_Gamified.png Work - Instashelf: Increasing Onboarding Success Rates https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1632637882089-PZJ5ODYNT8TYOXSZW3OF/MW_screenprompts.png Work - Instashelf: Increasing Onboarding Success Rates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1632675061604-7R58L9GDQP0Q1JAAKFHT/MW_screenprompts01.png Work - Instashelf: Increasing Onboarding Success Rates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1632678964422-QQ28B48QHZWUJO6QZMBE/2A+Select+%2B+Add+Shelf.png Work - Instashelf: Increasing Onboarding Success Rates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1633690631626-QJ03LNZJVPLDFE619NO0/Picture+1.png Work - Instashelf: Increasing Onboarding Success Rates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1632679017564-HV83UCM662QHFEQ29NZA/3+Shelf+Audit+Summary.png Work - Instashelf: Increasing Onboarding Success Rates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1632679040139-VURZO8LC49YW0BAVGZF3/4+Shelf+Audit+Completion.png Work - Instashelf: Increasing Onboarding Success Rates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1632679234015-4C2MHWNNR46GSW7Y4LP8/Screenshot+2021-09-27+at+2.00.20+AM.png Work - Instashelf: Increasing Onboarding Success Rates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1633688410546-WE8DUECVJPEWG49R4WQ5/Screenshot+2021-09-07+at+12.13.01+AM.png Work - Instashelf: Increasing Onboarding Success Rates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1633692314448-YKACGRFUU34SMMIPKYGG/1234.png Work - Instashelf: Increasing Onboarding Success Rates https://www.amchoo.com/work/usresearch monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/717aba22-cd01-4269-81c1-c6ec8b660de3/coverpage.png https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/5a3a61c2-f3c4-466c-9144-a5a0ef1e0bc1/33.png Work - Tampines and Punggol: Designing Urban Spaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/3100ede9-636e-4b64-aa27-c1233e087789/Screenshot+2021-10-24+at+11.11.02+PM.png Work - Tampines and Punggol: Designing Urban Spaces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.amchoo.com/work/soccity monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1633965320286-06VXEC1G7MNQYT6DXO0L/socity01.png Work - Social City: Enhancing the Meetup Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/bdba5abf-5554-411f-9454-851e9980353b/socialcity01.png Work - Social City: Enhancing the Meetup Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/198cb86a-6bee-4d56-a6b5-9406b5d8253a/sc10.png Work - Social City: Enhancing the Meetup Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/3636737b-cef7-47b9-84a9-32575266e538/sc12.png Work - Social City: Enhancing the Meetup Feature https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/83241e58-1401-4f52-9545-94d04245cb02/sc13.png Work - Social City: Enhancing the Meetup Feature - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/1e162051-6719-45a9-bec2-a7944f7f3af5/sc11.png Work - Social City: Enhancing the Meetup Feature https://www.amchoo.com/work/unmannedstore monthly 0.5 2025-10-01 https://images.squarespace-cdn.com/content/v1/6135b15305198f1544b377d4/653d0049-0c49-4187-b301-58c33f25a3e0/IMG_6299.JPG